MKT501 GDB Fall Spring 2020.

MKT501 GDB Fall Spring 2020.

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Today we are Providing a GDB solution of MKT501 GDB Fall Spring 2020.

MKT501 GDB Solution

Scenario

Suppose there are two auto manufacturing companies ABC and XYZ. Company ABC’s current focus is on informative advertising, whereas, company XYZ mostly focuses on reminder-oriented advertising. Promotional budget of company ABC is very high, whereas, company XYZ is slashing its promotional expenses. Company ABC is currently facing high costs, low sales volume and losses, whereas, costs of company XYZ are counter-optimal with seriously declining sales volume and diminishing profitability. Overall company ABC seems to be very aggressive in its approach whereas company XYZ is more towards the defensive strategy.

Requirements:

Consider the scenario provided above very carefully and name the stages of product life cycle in which company ABC and XYZ fall respectively. (just name the stage in point form as provided below, no details required)  (2+2 marks)

1. Company ABC falls under: ______________ stage
2. Company XYZ falls under: ______________ stage

Provide a one liner description of “armadillo phase” with reference to product life cycle. (2 marks)

Solution:

1. ABC falls under market introduction stage.
2. XYZ falls under decline stage.

Provide a one liner description of “armadillo phase” with reference to product life cycle. (2 marks)

The defensive stage is sometimes called the armadillo phase because of animal's defensive technique of hiding in its shell.