VU Grand Quizzes Fall 2020 Solution File Download

 VU Grand Quizzes Fall 2020 Solution File Download

We are providing all subjects VU Grand Quizzes Fall 2020 Solution File you cand download file from here and get 80%-90% marks in your exams.

Brand management as one of the marketing functions has been around for as long as we have

known professional marketing.

But, it has been a part of the traditional marketing approach in which many functions of today’s

brand management were performed in a spread out fashion by the marketing manager and a

combination of his team members like the sales manager, the advertising and communications

manager, and the marketing administration manager to name a few. The terminology of brand

management was not used.

Brand management, in its present integrated form, has come into limelight and focus over the

last 20 years. The functional execution has undergone transformation in terms of its description

as a substantive job under one head.

 This implies that the overall functions of brand

management are full of substance and therefore are described specifically under the head -

brand management and not as disparate parts of the overall marketing functions.

In other words, brand management has not lost its primary roots that are well-entrenched in

marketing; it only has acquired explicitly defined dimensions within which the function

operates.

To further elucidate the point, there have been functional adjustments within the overall

marketing functions only to bring into clear and sharp focus the specific functions and job of

brand management.

Brand management now presents itself as a distinct part of an integrated marketing approach in

which it connects with all the touch points within and outside of the marketing department.

The whole concept can be exemplified by seeking your attention toward two fruit baskets; one

full of mixed fruits and the other having compartments carrying different fruits of each type in

each compartment. Each type comes into a sharper focus! So do the touch points.

This course is going to give you a clear understanding of what a brand is, why and how it is

managed, and what are the dynamics involved in managing brands in the present day

competitive market.